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Caveat Emptor The irony of this book made me laugh until my sides split. The core of a marketing ploy is... everyone? - "hyperbole" defined as "extravagant exaggeration." How does a book sell well? Marketing. See the circle of hypocrisy? This book is critical of the very elements that got this published piece of B.S. on B.S. to the bestseller list in the first place. It's like a dog chasing his own tail. Buyer Beware.