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Not a bad start No question about it there is a lot of bullsh*t out there. Much of it comes from advertising, some from public relations, and, more recently, the closely related realm of politics. The trouble is that most of us contribute to the problem and tend to take the situation for granted. Too bad! Reality, that jade, will make us pay, and pay a lot. For that's what happens when we pay more attention to the appearances than to the facts. The classic bullsh*ter needs to be contrained, called on the carpet, and made to repent. Else our civilization is in serious doo-doo. This little book (67 pages)is a good start in alerting us to the problem, but it gives no ready solutions. For solutions we have to look elsewhere. May I suggest: "Truth, Knowledge, or Just Plain Bull: A handbook of Practical Logic and clear thinking" a book by a neurologist turned logician who tries to get a clear cut handle on not only the problem of Bullsh*t but also the solution.