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Micro$oft Meets the Gall-up Organization Every other book on personality that I am aware of has the assessment contained right within the book's pages. The author's of "Now, Discover Your Strengths," however, have come up with a new bookselling scheme. To take the assessment one must use a unique keycode printed on the inside cover of the book's jacket to access a website. The code is good for only one assessment, meaning one book per person (unless you personally file a complaint, I understand)--and not even that, but one assessment per person. Whether "Now, Discover Your Strengths" adds to our body of personality assessment is certainly debatable. Whether it takes greed to a new level is certainly not. My opinion is that it is best to stick with a book not so marred--an "open source" book, we could say.