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Yep, I know him, too. He's on my board of directors. And as it turns out, Keith walks the walk -- I know a LOT of other people who also know Keith. Reading the book will give you a pretty fair idea why. He's an outrageous character, and he's also outrageously good. Some people are turned off by an explicit focus on maximizing and leveraging personal connections. Some people who see the point might not do it quite Keith's way. But VERY few people fail to grasp the power of these ideas, once they are exposed to this pattern of thinking about relationships and personal generosity. And Keith has presented the ideas in a very compelling fashion - get the book and see for yourself. I tried just one idea of his -- introducing two powerful, interesting people to each other that I had only just met that day myself, but who I realized would probably be delighted to meet each other because they shared a very strong common interest. They sparked, both were grateful and delighted that I'd taken the initiative, and now I'm getting to know both of them better myself. Believe me, there's much more. Get the book.