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Awesome read, b/c it's a new way to approach life! You do not need to be an aspiring CEO to get value out of this book. It's a value for anyone from the College Freshman to a married house wife that decides to start a company. Never Eat Alone is a great book for anyone that wants to understand what makes truly successful people. I've ready countless "self improvement" books and this one isn't in the ball park. It's a homerun to the parking lot. The secrets laid out by Ferrazzi are more like objectives that many people don't put to work. He lays out a clear plan of attack in the subject areas where many people fail. I've been doing about 60% of what the book details since college, and it has been my secret to my success. However, this book showed me how to be more effective. Remember, there is always room for improvement. Why is the book so great? It's simple. If a boy from a small town in Pennsylvania can grow up to be one of the most recognized people by fortune 500, than anyone can. Follow Keith's advice and each of us, one person at a time, will make this world a better one. Since finishing this book a few months ago, I've started doing the other 40% Ferrazzi suggests. I have been offered a promotion (one I was not seeking), enhanced my friendships by 'truely' listening to how I can help them, and shown me ways to help others that I never thought possible.