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Real Psychology 101 Forget the Psychology you learned in college, don't be drawn in by the mushiness of Dr. Phil's advice. How to Win Friends and Influence People, gives excellent insight into what makes other people tick, and more importantly it reminds us why we tick. The advice is not complicated, but it does require practice and review. The best thing about the book is that it is full of advice that we already know, but just don't practice. A good portion of the book centers on putting yourself in someone else's shoes and seeing it from their perspective. It talks about how must people consider themselves to be honest hard working people no matter how bad or negatively society views them. It speaks about how important it is to allow people to save face in confrontations, what it means to have good manners, and a no nonsense approach to what motivates people. The information in the book is timeless and tested. It is useful not only for business, but even in your personal relationships, because it focuses on improving the communication channels between people. Arguments: Of all of the aspects of the book, the section on arguments and confrontation holds the most value. Essential the books says that you never really when an argument, because even if you are right, the other party is going to be injured, always allow the other party to save face says the book. One of the most important single paragraphs in the book is when confronted with an argument or confrontation say, "I maybe be wrong because I frequently am, let's exam the facts." I cannot count the times this has cooled a heated discussion, chiefly because it removes any hostile edge the other party may have about you. You can't go wrong with this book.