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"Doing unto others as you would have others do unto you"

"How to Win Friends, and Influence people", written more than 50 years ago, has established it self as the classic book on how to get along with people, make people like you, how to get your ideas across without friction and how to change peoples behaviour and attitude effectively. The author Dale Carnegie, spent the greater proportion of his life refining and bettering his courses on Interpersonal Relations, this book was the first book ever written on the subject, and it sprung from many years of research and practical tests of principles which successful men and women use and had used in interpersonal relations through history to their advantage.

The book is organized in four parts, namely:

Fundamental Techniques in Handling People:
- Don't criticize, condemn or complain.
- Give honest and sincere appreciation.
- Arouse in the other person an eager want.

Six Ways to Make People Like You:
- Become genuinely interested in other people.
- Smile.
- Remember that a persons name is to that person the sweetest and most important sound in any language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in terms of the other person's interests.
- Make the other person feel important, and do it sincerely.

How to Win People to Your Way of Thinking:
- The only way to get the best of an argument is to avoid it.
- Show respect for the other person's opinions. Never say, "You are Wrong."
- If you are wrong, admit it quickly and emphatically.
- Begin in a friendly way.
- Get the other person saying "yes, yes" immediately.
- Let the other person do a great deal of the talking.
- Let the other person feel that the idea is his or hers.
- Try honestly to see things from the other person's point of view.
- Be sympathetic with the other person's ideas and desires.
- Appeal to the nobler motives.
- Dramatize your ideas.
- Throw down a challenge.


Be a leader: How to Change People Without Giving Offense or Arousing Resentment
- Begin with praise and honest appreciation
- Call attention to people's mistakes indirectly
- Talk about your own mistakes before criticizing the other person
- Ask questions instead of giving direct orders
- Let the other person save face
- Praise the slightest improvement and praise every improvement. Be "Hearty in your approbation and lavish in your praise."
- Give the other person a fine reputation to live up to.
- Use encouragement. Make the fault seem easy to correct.
- Make the other person happy about doing the thing you suggest.

Every principle is backed up by stories and examples of famous people, great leaders and the author himself showing how the principle in question was used to their advantage, and also showing the negative consequences of situations where the principles were neglected. The author writes in probably the same manner as he spoke, in an intensively exuberant, colloquial, conversational manner.

I regard this book to be on of the most important I have ever read regarding Interpersonal Relations, and as the author states in the beginning chapter "15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering, to personality and the ability to lead people.". Personally I think the figures are much higher than that, but in either case this book can change ones life immensely to the better if used and applied. I encourage everybody regardless of their current situation to read this book, if they have not already, and if they have to read it again.

It is truly a classic worth reading!