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Love is supposed to be easy... when did people start forgetting that? I'm a married woman and even I enjoyed this book. Eveything I expected from my husband before marriage, this book reinforced. I wanted to read it because my sister in law is going thru some issues with her live in boyfriend. Basically, everything I have been telling her about her boyfriend... the author agreed with me in the book. And since the author is a MAN, it helped her see the light. What people are missing about the book in the previous bad reviews I read, (granted I didnt read all 400+ reviews) is that, the book is NOT saying, all men are bad. There has been mention of lumping all men in one catorgory. The title says it all "He's just not that into YOU!" Meaning, he's not into YOU. Once he FINDS that right person, he will treat her with love and respect and do the things people in love do. I have seen in past reviews people saying "What about communication, and working it out?" Why do you want to waste your time with a man, you have maybe only known a few months? You shouldnt have to work anything out in the beginning. You shouldn't have to work anything out period. Are there rough times? Sure. Can men change... yes. But, what the author is saying is, if you get warning signs, early on. Leave. And if the guy wants to change, he'll persue you and change. Why pine for someone who can't take TWO minutes out of his day to call you? Funny thing is, I read some of it to my guy friend over the phone. He's single, and has a few girls he calls for um..."together time" and thats it. His comment was "This guy is busting our game. If this book gets out, I'll never get anymore girls to just bring home" It struck fear in a single guys heart. I think the book is dead on. Its simplistic writing makes the book hit home even more. Because, its the simple way and the simple answers that are the right ones. People forget love is easy. It was never meant to be hard, and worked at. If two people love each other, it will be wonderful.