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Laudable Contribution to Management Theory Collins and his research team analyze the transformation of good companies to great companies - those beating the market by a multiple of three for a fifteen year period - comparing them to selected companies in the same industry with access to comparable opportunities and resources. The research yields remarkable results... counter-intuitive, ground-breaking and strangely comforting. FannieMae beats Coca Cola; Walgreens beats Intel; ten out of eleven CEOS overseeing the "good to great" transition come from inside the company; there is no systematic link between executive compensation and making the leap; no expensive, high-profile rebranding and launches are needed. Instead, great companies take off under humble but exacting CEOs who nurture leadership in those around them and recruit only competent and self-motivated staff. The companies are also brutally honest about their weaknesses and accurately assess the appropriate direction and focus for their efforts. They adhere strictly to their chosen course and only use technology as a means to that pre-determined goal. The book compresses mountains of data and conveys its conclusions crisply and clearly, using tables and diagrams and colourful examples and analogies. This handy desktop bible for managers also contains invaluable analogies to personal and national development. First, discover what you can be the very best at in the world. Second, get the right people around you and shed the rest. Finally, apply disciplined thought and action to achieve the dream - quietly and resolutely - every single day.