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I've applied these principles and they work
This book has lingered at the top of the business book charts for years, and it deserves its spot there. Collins takes a highly logical approach to his research on how good companies become great companies. He starts by finding companies hat have actually made the leap, taking off in a way that dramatically outpaces the market and their respective industry. After isolating these companies, Collins does in-depth research to find out what they have in common with each other, but not with more average firms.
The result of Collins' work are principles that can and do work. They are not overnight cures and they are not always easy to implement, but who said that becoming great would be easy?
For any manager or leader of an organization, business or otherwise, interested in taking their organization to a whole new level this is mandatory reading.
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