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Perfect combination: thoroughly academic, easily readable Jim Collins is one of the few business writers that has delivered thoroughly fact-based and academic conclusions as to how companies become not only successful, but also sustainable. The author's insights into effective leadership qualities are unique--and probably particularly challenging for traditionally arrogant, flashy, loud leaders to transform into. Another unique insight, which I find interesting but struggle with, is the idea of gradual and ongoing "tweaking" that occurred in featured companies instead of relying on comprehensive strategic planning processes. I do not recall having run across similar conclusions in any of the other business books I've read. The best part of this book is that it is written in a very readable and understable way that people at all levels of business can understand and use.