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Why are great companies better than mediocre? Good to Great provies a compelling argument as to why some companies rise above mediocrity. The book is filled with cases studies and is based on Gallup Poll research. The right leaders, acting in a disciplined manner, attract the right people to differentiate themselves in the marketplace. These level 5 leaders use optimal thinking and ask, "What can we be best at in the world?" I believe this book should be in every business school along with Optimal Thinking by Dr. Rosalene Glickman, to teach executives how to consistently optimize their thinking and performance.