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Required Reading for New business owners I know a few business owners who desperately need this book. Collins points out what should be common sense but isn't: the key to corporate success is discipline. A company needs to take control of itself, its employees, and its resources and get everything moving in the same direction. Collins and his team engaged in an incredible amount of research, and manage to lay out the results in clear and concise dialogue. Instead of being full of catch phrases and feel good mantras like so many other so-called success books, Good to Great actually provides real information and practically step by step instructions on getting your company on track in a positive way.