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Absolutely Wonderful!! This is a great book. If you are interested in reading about companies who were able to break away from medicority, become great, and sustain it- then this book is for you. You will be hard pressed to find a better text to derive some new and stronger principles for success. You will find that this book is written in clear and direct writing styles, often using diagrams and charts to simplify the message. Because of the research and presentation, this book is certainly a page turner! It is also full of detailed examples and "revelations" which cause the reader to be inspired and excited about what the author is speaking about. It is apperant that a great amount of research attended this book and plenty of footnotes and endnotes make the research accesible and believable. The foundations of this work are as solid as its message. I would recommend this book to anyone who believes in business patterns (i.e. patterns for success) and the possibility of growth from such patterns. It is an out-of-the-box business approach with shocking insights discovered nearly every other page. It is motivational and exciting. It is a must read. Throughout the text you will read about the "uncovered" and shared patterns that accompany the example companies who sustained an amazing market change. You will read about the things they all share in common and what they did differently from those who failed. It is logical and well supported. I trust what I read and benefited greatly from reading this text... and I am not a business person in the least.