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Going from good to great... Unlike other reviewers, I don't like to reiterate and summarize the book. To me, that's not the point of a review. Anyway, I purchased this book after browsing the top-selling books on Amazon. I was unaware of the previous book, Built to Last, and just as oblivious to this one. The blurb was interesting: how and why do companies go from good to great, and why do some of them fail to make that leap? Thus, a large research team was collected to answer those very questions. Unlike other reviewers, I won't give you the answers: that would spoil your reading experience. However, I will say that the conclusions that were reached were very different from what most people would attribute to the greatness of companies. Unlike most other books of this type which are not backed to the same extent, I believe it would be difficult to suggest that the results are flawed. My main point of objection with the book was that it only chose 11 good to great companies, along with comparison companies whch failed to become great. Of course, the author gives reasons why this is the case, as it obviously isn't random. Also, companies like BerkshireHathaway, Intel, or WalMart were not included in the study, because they were great throughout and did not have a turning point from good to great. And lastly, the author introduces many new words for concepts. While they are obviously meant to cement the ideas presented, I felt they became annoying after a while. It's as if the author wants to be remembered and associated with these words in some future time. That's just nitpicking, though! Overall, this was a very interesting read. If you are an entrepreneur, a CEO, or a layperson looking to walk away with a few ideas about the transformation of good companies to great ones, you may want to pick this book up.