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An Okay Read Some insightful stuff, but not a lot earthshattering. Intuitive listening is the principle, and some time spent on how that is used against you (not actually your intuition, but basic assumptions that have you make snap judgements). The key is to be able to distinguish between intuition and preconceptions. It takes awareness, the book does not provide means to develop this. Instead it merely documents the phenomenon. There's probably a lot better material to spend your reading time on. Like The Tipping Point, I think the concept can be garnered quickly, you really don't need to read a whole book to get it.