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Superb start but sluggish finish This book is about the all important two second decisions or impressions that our "adaptive unconscious" leads us to without the rigor of detailed analysis that we otherwise do. Instantly, I realized that my decision to buy this book from amongst a large display at a book shop at the local airport was one such "blink" decision. The author introduces the concept very well. I was immediately convinced that it is important to realize the power of "thin slicing" and the need to understand and cultivate the skill of harnessing its power in personal and professional life. The quantum and the degree to which it exists and manifests differs significantly in each of us. The book aims to explain the phenomenon, situations under which it is mostly right or consistently flawed and the means by which one can build on this powerful mental resource. The chapters that follow are exciting with numerous cases across diverse fields that can interest a wide range of professionals. As the pages flow, it appeared to me that this was a case of discussing the concept more and more without following a systematic framework for analysis and application. No doubt the case studies are interesting, but then the objective of the book should have been beyond narration of stories and to build and present a powerful tool for successful deployment. The author does discuss one such model used by doctors in a hospital for diagnosis of heart attacks which substantially improves the chances of correct diagnosis. Worth reading once. However this can wait till you finish reading other books in your priority list.