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Enjoyable, well-written, and fresh perspective Malcolm Gladwell's attempt to explain intuitive decision making is entertaining but is not entirely convincing. The beginning of the book is compelling but the power of his words fizzled after numerous examples were given. This book rises above a new age attempt to expound intuition as the all-powerful motivator, because it does recognize the value of rational thinking. Blink is definitely worth reading. To optimize decision making, and implement intuition along with rational thinking, I unequivocally recommend Optimal Thinking: How To Be Your Best Self by Rosalene Glickman, Ph.D.