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lots of words to say so little the basic thesis of the book is as follows: intuitive decision making (snap, blink, or unconscious) can be more effective than scientific/analytical decision making IF we train them to be less biased. it's an interesting point, especially in our culture of scientific determinism, but did he have to take 260 pages of anecdotes to argue that, did he? and isn't scientific knowledge/study exists to remove those inherent biases which he so vehemently argues against? it reads like many of the self-help/business strategy books - pseudo-psychology/pseudo-sociology, which has pseudo-valid point(s). more interesting than the theis of the book are the various anecdotes ranging from vic braden being able to predict double faults in professional tennis players to police accident in brooklyn, which are much more entertaining and educational than the premise and the argument of the book.