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Thought Provoking Observations & Insights. A Worthwhile Read Malcolm Gladwell is not a typical business writer. He doesn't package common sense bromides into check lists for success. Instead, he observes, ties together disparate anecdotes, and he comments. He expects the reader to think, not just passively accept wisdom from on high. Like a good coach or teacher, he doesn't provide answers, he offers insights and suggestions. Blink asks us to consider whether -- and if so, when -- intuitive analysis trumps data-driven analysis. I found the book refreshing and even encouraging. Again, it doesn't offer a checklist for success, but it might make a discerning readers wonder how often they hide behind spreadsheets and presentations instead of trusting their gut and taking action. Those expecting a sequel to the Tipping Point will be disappointed. This is a new work with new questions and observations. However, like the Tipping Point, Gladwell makes the inquiry interesting and very readable. Highly recommended for businesses large or small.